There are many obstacles when clubs want to provide merchandise.

Typically, this involves a club purchasing bulk items, holding the stock in the canteen and trying to sell at a margin to make some extra money for the club. This is ok on some items, but if items are costly and/or you are unsure how well they will sell, then this can be a costly exercise. If they don’t sell, you are left with unwanted stock and have probably lost money.

Merchandise can consist of many items, such as hoodies, caps, bags, supporters tees, umbrellas, key rings, etc, etc.

Traditionally, clubs purchase bulk orders and “hope for the best”, whch becomes high risk if the wrong products have been chosen.

At ASA, we remove the risk for your club by providing an online shop. The shop is branded as your club with your club logo, colours, etc. We provide a “link” to your shop so you can promote it on your club website – when someone clicks the link they go directly to your online shop.

  • Making life easier for gear stewards and committee members;
  • Eliminating “lost” stock issues;
  • Making it easy for members to buy and receive goods at their convenience;
  • No hassles of promoting new supporter merchandise;
  • Not having to outlay up front funds for bulk orders and not having to manage stock;
  • Using it to easily generate revenue for the club.
  • You could include playing gear and off-field gear such as jerseys, training shirts, shorts/pants, socks, track suits, jackets, etc;
  • You could include supporter gear;
  • You could include any merchandise;
  • The shop can be segmented into categories – for example, you could have supporter gear, separated from playing gear, etc;
  • Each item shows pictures and has a full product description with size details;
  • Members select the item, size (if necessary), delivery option, then pay via card;
  • Depending on what ASA and the Club agree, there may be a pick-up option. There will always be a post option;
  • At the end of an agreed period, all sales (less ASA costs) will be forwarded to the Club.


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